I’ve just found out that Sony Online Entertainment did launch a TV campaign around DC Universe Online’s launch. The Facebook page shows one of the variants. If you’ve followed this title at all, you’ve probably seen the parts of the ad before.
It’s certainly a better step than not having one (and I’d be curious about where the media spend is going and how long they plan to air the campaign) but the timing is very last minute.
Didn’t see a note on “internet connection required” or “requires a subscription fee” either.